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GRUVENTA rated as "acceptable" citrus campaign this season (25/04/2014)

The exporter of fruits and vegetables GRUVENTA rated as "acceptable" citrus campaign this season, which is ending, and has especially emphasized the high quality that have citrus.

Fermín Sánchez, General GRUVENTA between director of "citrus campaign this season has developed an acceptable and positive trend, and has been particularly marked by internationalization Business, which has undoubtedly led to further enrich the producers' incomes. "

In addition, the holder of GRUVENTA has also stated that "the international demand has been throughout the fluid, dynamic and active campaign. To this must be added, significantly, that the Spanish citrus have great outreach especially in markets Central Europe, Eastern Europe and Russia. "

Unification of the Offer

The head of GRUVENTA also commented that "it is necessary once and for all real unification and concentration of supply, allowing a reduction in production costs and generate greater added value. To realize this, it is essential to end the individualism that exists in our industry is a major obstacle to the concentration of supply will go. "

Meanwhile, the owner of GRUVENTA stated that "we have to gamble with greater force and interest in the promotion, digital marketing and communication, three fundamental tools for our citrus industry more competitive and profitable."

Emerging Markets

GRUVENTA spokesman also pointed out that "it is of utmost importance to develop trade and distribution structures to allow better positioning of Spanish citrus markets and Russia. This is a challenge we face urgent it is very important for the growth of our citrus. "

Source: Agencias

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